Masculine, gendered set of commercials shown during a viewing of Saving Private Ryan on TNT, a Sunday evening, 9 Nov 2008. Men narrating ads for pizza/steak restaurants, sports, action movies, etc.
- Cici's Pizza; male actor and narrator.
- NFL/flat screen television
- Outback Steakhouse; male narrator.
- UPS; male actor and narrator.
- Vonage (phone company); both male and female actors, male narrator.
- heating/AC company; a woman asking her snoozing, football-watching husband if he's comfortable or needs anything ; male narrator.
- Rosetta Stone; featuring Michael Phelps; male narrator
- Blue Ray, featuring Hellboy, Batman, Wanted, and other action movies; male narrator.
Female-gendered commercials - for the women watching with their husbands? Women in traditional roles: cleaning/household chores, teaching young children, and indulging in chocolate (while still counting calories).
- Scrubbing Bubbles bathroom cleaner; female actor and narrator.
- overactive bladder medication; female actor as an elementary school teacher.
- Warm Delights Minis; female actors and narrators, employing feminist rhetoric of freedom of choice, contrasting with body-conscious low-calorie descriptors.
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